AB test allows you to test push notifications on a chosen sample of a selected group of subscribers.
Test push variants are sent to a selected pool of your subscribers to determine which version achieves better CTR results. The winner variant is then sent to the rest of the selected group of subscribers. You can choose the winner manually or set automatic selection.
By conducting an AB test you can verify which content, title, image or any other setting performs better and gives you a higher CTR result. A test requires at least 2 and up to 10 push variants (further referred to as variants).
AB tests are available for both Enterprise and PushPushGo Lite projects.