# Winner selection

You need to manually select a winner variant in one of these two scenarios:

* if you’ve chosen a manual winner selection when creating a test,
* if each variant's CTR is equal 0%.

In either of those cases, we will send you an email with the information.

:information\_source: The winner has to be selected up to 72h after the end test date, otherwise the test will be marked as failed.

To choose a winner, you need to go to the list of your AB tests (left-side navigation > [Campaigns](https://app.pushpushgo.com/campaign/list/push/all) > [AB](https://app.pushpushgo.com/campaign/list/ab/all)) and find a test with a [Manual win](https://app.pushpushgo.com/campaign/list/ab/manual-win) state (you can use a filter, if you have more tests). The test which needs a manual winner selection will have the ‘Choose a winner’ status and will look similar to the one on the image below:

![](https://2886427578-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M_L2jrbLGTIbcnHMUrm%2Fuploads%2F7L6byS1xejp6kNELjrDI%2Fbandicam%202022-07-07%2017-40-58-290.jpg?alt=media\&token=3431e252-07b3-4d6b-8239-efa1619b2e0d)

Next, click on a button with the winner cup icon, to get to a test’s details page. Here you can see the test’s summary and compare which of the variants brought you the best results.

Results are presented in a table and bar chart. Presented data include sent, delivered, clicked, CTR, and DSP (delivered divided by sent).

![](https://2886427578-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M_L2jrbLGTIbcnHMUrm%2Fuploads%2FAzZwLqddAeJmtG3GcQ34%2Fbandicam%202022-07-07%2017-43-21-160.jpg?alt=media\&token=cab21ff3-25db-4366-a387-d326f317809f)

Once you decide which variant should be sent to the rest of the group selected for the test, click ‘Select’ on the table.

![](https://2886427578-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M_L2jrbLGTIbcnHMUrm%2Fuploads%2Fnj469McfLKMBcxxwWxVf%2Fbandicam%202022-07-07%2017-43-31-698.jpg?alt=media\&token=f13b2935-4c0e-403a-a1d9-eb3a72922773)

The final information we need is:

* winner send date (up to 72 hours from the test end date),
* winner expire date (in a range from 1 to 72 hours from winner send date).

Select the dates and confirm your choice to complete the selection process for the winning variant.

![](https://2886427578-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M_L2jrbLGTIbcnHMUrm%2Fuploads%2FusPJ5BricvGArnATW5U5%2Fbandicam%202022-07-08%2008-37-41-326.jpg?alt=media\&token=642e2554-c85b-4fa5-84fd-948660a37667)

Once the winner variant is selected, you’ll see its details next to the test variants’ details. Winner variant statistics will be visible after the winner expire date passes.

![](https://2886427578-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M_L2jrbLGTIbcnHMUrm%2Fuploads%2Fk6DMhHwgvQxqpAyf2Niz%2Fbandicam%202022-07-08%2008-44-04-308.jpg?alt=media\&token=5e4633c2-129c-4b15-b9d1-61bde1bd0ff1)