> For the complete documentation index, see [llms.txt](https://docs.pushpushgo.company/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.pushpushgo.company/campaigns/ab-test/winner-selection.md).

# Winner selection

You need to manually select a winner variant in one of these two scenarios:

* if you’ve chosen a manual winner selection when creating a test,
* if each variant's CTR is equal 0%.

In either of those cases, we will send you an email with the information.

:information\_source: The winner has to be selected up to 72h after the end test date, otherwise the test will be marked as failed.

To choose a winner, you need to go to the list of your AB tests (left-side navigation > [Campaigns](https://app.pushpushgo.com/campaign/list/push/all) > [AB](https://app.pushpushgo.com/campaign/list/ab/all)) and find a test with a [Manual win](https://app.pushpushgo.com/campaign/list/ab/manual-win) state (you can use a filter, if you have more tests). The test which needs a manual winner selection will have the ‘Choose a winner’ status and will look similar to the one on the image below:

![](/files/8VPdPMGd5Oo846q6z90y)

Next, click on a button with the winner cup icon, to get to a test’s details page. Here you can see the test’s summary and compare which of the variants brought you the best results.

Results are presented in a table and bar chart. Presented data include sent, delivered, clicked, CTR, and DSP (delivered divided by sent).

![](/files/TaOPSWhTHRmlwQQhqJsI)

Once you decide which variant should be sent to the rest of the group selected for the test, click ‘Select’ on the table.

![](/files/UgCjBPHi1Nz9w6WZl4IU)

The final information we need is:

* winner send date (up to 72 hours from the test end date),
* winner expire date (in a range from 1 to 72 hours from winner send date).

Select the dates and confirm your choice to complete the selection process for the winning variant.

![](/files/PtBMp1IvzpJakapHJkEZ)

Once the winner variant is selected, you’ll see its details next to the test variants’ details. Winner variant statistics will be visible after the winner expire date passes.

![](/files/WCIY32NPFXHqCrsTTmBl)