Audience

In this step, you can choose the group of subscribers to whom the AB test will be sent to. The audience can be selected by segments or labels.

In this step, you also need to select the percentage of the audience that will participate in the test. The selected sample has to be at least 1% and up to 50% of the targeted group. You need to have at least one subscriber for each variant to make the test work. To choose the percentage of the tested group, type a value in the input or set a value with a slider.

How does the division of subscribers between variants work?

Example: You have 100 subscribers, and you decide to have 2 variants in the AB test.

If you choose a 20% split part, it means that from all of your 100 subscribers, 20% will receive test variants: which equals 20 subscribers.

These 20 subscribers will be split into two groups, one for each of the 2 variants, so each variant will be sent to 10 subscribers.

To sum up, for the given scenario the first variant would be sent to 10 subscribers, the second variant to 10 subscribers, and the winner to the remaining 80 subscribers.