Overview

A Follow-up campaign is a type of web push campaign available in PushPushGo. It enhances communication with users by allowing you to send a series of notifications or increase the reach of a specific message.

Each Follow-up campaign consists of a source campaign and one or more follow-ups that are sent after the source campaign.

You can use a follow-up strategy in two main ways:

1. Create a sequence of notifications to maintain ongoing user engagement.

2. Increase the reach of a campaign by sending follow-ups to subscribers who did not receive the original message — for example, due to technical issues or temporary unavailability at the time of the initial send.

This feature helps ensure broader message delivery and supports multi-step communication strategies for more effective user engagement.