# Overview

Automation allows you to automate activities for subscribers visiting your website. 

* As subscribers browse the site, we track their behavior using selectors to create [**beacons**](https://docs.pushpushgo.company/web-push/integration-script/beacons). 
* This data helps generate a subscriber’s context, triggering the automation. 
* Each triggered automation uses this context to update labels and send push notifications to the subscriber. 

Throughout the process, all contextual information remains available, allowing you to personalize messages and tailor the user journey based on their past interactions on the site.