# Time

In this section, you can specify the time of sending the campaign. Choose 'Send now' to apply the default expiry settings and send the campaign right away. 

<figure><img src="https://2886427578-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M_L2jrbLGTIbcnHMUrm%2Fuploads%2Fj0c2eg1mgpf3RmCzpTim%2FScreenshot_18.png?alt=media&#x26;token=bacf65c5-4569-4c6b-bb3b-794d5dfc6cb9" alt=""><figcaption></figcaption></figure>

When you choose 'Schedule campaign' you can pick the time of the campaign's dispatch as well as the expiration time.&#x20;

<figure><img src="https://2886427578-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M_L2jrbLGTIbcnHMUrm%2Fuploads%2FXbsiCSxppcmdBzIkXxdo%2FScreenshot_19.png?alt=media&#x26;token=85ddd5a9-d8de-49c3-b619-1437cc229adb" alt=""><figcaption></figcaption></figure>

The campaign's expiry date is particularly important when sending notifications regarding information that may be time-sensitive, like limited promotions or news. The expire date can be set between 1 hour and a maximum of 72 hours.