# Time

In this section, you can specify the time of sending the campaign. Choose 'Send now' to apply the default expiry settings and send the campaign right away. 

<figure><img src="/files/84McysYv10ZWxOm21wbR" alt=""><figcaption></figcaption></figure>

When you choose 'Schedule campaign' you can pick the time of the campaign's dispatch as well as the expiration time.&#x20;

<figure><img src="/files/HpxGFj7rXiICudOmojn8" alt=""><figcaption></figcaption></figure>

The campaign's expiry date is particularly important when sending notifications regarding information that may be time-sensitive, like limited promotions or news. The expire date can be set between 1 hour and a maximum of 72 hours.


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