# Audience

To select a group of recipients for your campaign, you can use one of the three following options. 

<figure><img src="/files/4U7pkbnE1AhrKa7Bzb9k" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
"All subscribers" is the default option.
{% endhint %}

{% hint style="info" %}
You can choose only one targeting option in the Push campaign creator.&#x20;
{% endhint %}

You can choose one of the following targeting options:&#x20;

&#x20;\- All subscribers - campaign will simply be sent to all of your subscribers.

&#x20;\- [Select Segment](/campaigns/push-campaign/create-campaign/audience/by-segment.md) - send your campaign to a previously created segment. It's the most effective option. The dispatch is fast, the subscriber segments are stable, and the risk of choosing the wrong label is low. Most of all, the number of subscribers is well-defined.&#x20;

&#x20;\- [Select Labels](/campaigns/push-campaign/create-campaign/audience/by-labels.md) (legacy support) - choose specific labels available for the project. Agility is a big advantage of this method, but it comes at a certain price: it slows the process and you can't know the number of targeted subscribers prior to sending the campaign.&#x20;


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