> For the complete documentation index, see [llms.txt](https://docs.pushpushgo.company/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.pushpushgo.company/follow-up/follow-up/follow-up-report.md).
# Follow-up report
The **Follow-up campaign report** is organised into tabs that help you analyze campaign performance and see each campaign details:
* **Summary report** – Provides an overview of the entire follow-up campaign, including key metrics such as delivery, clicks, and engagement rates.
* **Source campaign and follow-ups** – Displays detailed information for the **source campaign** and each **follow-up**, including the **message content (copy)** and the **audience** used in each campaign.
The **Summary Report** provides an overview of all campaigns included in a follow-up campaign. It consists of the following sections:
* **General statistics** – Displays cumulative numbers from all campaigns within the follow-up Campaign.
* **Details** – Shows the campaign name, current status, and the status of the most recent campaign.
* **Results** – Presents a table with key statistics and engagement metrics for each campaign.
* **Reach and engagement** – Displays a chart illustrating fluctuations in engagement metrics (such as **CTR** and **DSP**) throughout the entire Follow-up campaign.
Thanks to the **Results** and **Reach and engagement** sections, you can easily analyze how each campaign performed, compare their effectiveness, and gain valuable insights to improve your overall strategy.
**The source campaign and the follow-up** details can be found under these tabs.