Follow-up report

The Follow-up campaign report is organised into tabs that help you analyze campaign performance and see each campaign details:

• Summary report – Provides an overview of the entire follow-up campaign, including key metrics such as delivery, clicks, and engagement rates.

• Source campaign and follow-ups – Displays detailed information for the source campaign and each follow-up, including the message content (copy) and the audience used in each campaign.

The Summary Report provides an overview of all campaigns included in a follow-up campaign. It consists of the following sections:

• General statistics – Displays cumulative numbers from all campaigns within the follow-up Campaign.

• Details – Shows the campaign name, current status, and the status of the most recent campaign.

• Results – Presents a table with key statistics and engagement metrics for each campaign.

• Reach and engagement – Displays a chart illustrating fluctuations in engagement metrics (such as CTR and DSP) throughout the entire Follow-up campaign.

Thanks to the Results and Reach and engagement sections, you can easily analyze how each campaign performed, compare their effectiveness, and gain valuable insights to improve your overall strategy.

The source campaign and the follow-up details can be found under these tabs.