# Follow-up limits

* Each **Follow-up campaign** allows you to create **one source campaign** and up to **three follow-ups**.
* You have **12 days** from the moment the source campaign is sent to complete the entire follow-up sequence.
* If you plan to send all three follow-ups, we recommend spacing them **approximately three days apart** to ensure balanced timing and user engagement.

  A new campaign in the sequence can be **sent only after the previous campaign has expired**.


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